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W. L. Gore & Associates has commissioned nxo to provide a branding strategy for its technically orientated fabrics division. The brand challenge is to develop a single, all encompassing brand identity for workwear fabrics, including the famous GORE-TEX® and WINDSTOPPER® fabrics as well as a number of other specialised fabrics used in sectors including emergency services, military and rail in the UK, with a view to a roll out into continental Europe.