Overlander Batteries

Overlander Batteries are a Small to Medium sized Enterprise (SME) based near Lancaster and are one of the UK’s leading producers of batteries for the modellers market.

nxo has been working with Overlander to implement an integrated marketing campaign.

Overlander have trialled a marketing campaign including advertising in trade press in October and an eshot which was distributed in November 2009. The eshot and advertising had an integrated theme which focused on three new products which Overlander were launching into the marketplace. The e-shot was designed, built and distributed by nxo and was sent out to over 2500 of Overlander's customers. The response levels were above average; resulting in Overlander seeing sales grow by 67% compared to this time last year. John Kliszat – Managing Director said he was delighted with the impact of the marketing communications and would be looking at implementing further integrated marketing activity early in the New Year.